Brand & assets
These guidelines help present the LookCam brand correctly and consistently. When using our assets, please follow the rules below.
Logo
Use only the original logo files. Keep a clear space around the mark equal to at least the height of the letter “L” in the logotype. The minimum digital logo width is 96 px.
Do
- Use official files without modification.
- Maintain proper background contrast and clear space.
- Scale proportionally.
Don't
- Distort, rotate or change the proportions.
- Change the logo's colors or add effects.
- Place the logo on a background that hurts legibility.
Color palette
Cyan Bright
#22D3EE
text-cyan-bright
Sky
#38BDF8
text-sky
Background
#0A0B0F
bg-bg
Background (raised)
#14161D
bg-bg-raised
Text
#F4F5F7
text-text
Success
#22C55E
bg-success
Brand name
Write the name as LookCam — one word, with a capital “L” and “C”. Don't use the forms “Lookcam”, “LOOKCAM” (except in the logotype), “Look Cam” or “look-cam”. The brand and logo are protected; use them in line with these guidelines and don't imply a partnership or endorsement without our written consent.
Typography
Headings use a display typeface (class font-display), while body text uses a system sans-serif. Keep a clear hierarchy: bold, compact headings and readable, loosely-spaced body copy.
Downloadable assets
Have questions about brand usage? Email us at [email protected].